These 7 beauty brands use Shopify to make gorgeous designs befitting their beauty supplies. From hair care to makeup to fragrance, here are 7 examples of how Shopify can help boost your eCommerce beauty brand.

Fenty Beauty

The cornerstone of Rihanna’s billion dollar empire is Fenty Beauty. To reach such heights, her store had to be supported on a platform that can handle high-traffic demands without slowing site performance. That’s why Shopify is the perfect platform for them.

Another way Shopify makes Fenty Beauty pop? The comprehensive menus. While there are some split into product categories, Rihanna’s beauty brand went one step further and added discovery, new and best selling products, and a menu for virtual services. They also capitalize on their icon founder, with a menu that helps customers find products to recreate her hottest looks.

ColourPop

This established brand uses Shopify for their many beauty lines. Selling everything from eyeshadow to lip scrubs, ColourPop needed a site that would pop as much as their name. Busy and engaging without being distracting, ColourPop’s website design props itself up on Shopify.


ColourPop is also one of the best Shopify merchants at leveraging pop culture collabs. They offer limited collaborations of many fandoms, such as Disney, Twilight, Pokemon, and the Winx Club.

Alani Organics

Clean beauty, clean site. For this beauty brand, what they sell is just as important as how they sell it. Alani Organics founder Georgina created her brand due to frustration with ‘green-washing’ in the beauty industry. This means brands that claim to be ‘green’ or eco-friendly, while still using harmful ingredients.

Alani Organics focuses on brand trustworthiness throughout their site, both with products and their design. One of the ways they nourish this trustworthiness is through pop-up client reviews, so customers can see how other customers feel about products – without even having to go to the product page.

Olaplex

Often hailed as the holy grail of hair care products, Olaplex is a well-established brand that is beloved by hair care professionals and at-home users alike. Minimalism is their calling card, and that is evident throughout their Shopify store as well as their products.

Olaplex knows that hair care can be a very individual thing – what you want your hair to do is going to change what products you need. That’s why they offer a quiz to help connect customers with products that will help their specific goals.

Rare Beauty

Owned by ‘Only Murders in the Building’ star Selena Gomez, Rare Beauty focuses on you, not an unattainable perfection. Since it was founded in 2019, Rare Beauty has been at the forefront of creating safe spaces in beauty.

Rare Beauty makes sure that customers of their Shopify store understand the impact of their purchases. Not only do they get the products, but they also contribute to the Rare Impact. The Rare Impact is Rare Beauty’s dedication to mental health awareness and support.

K18 Hair

Have you ever heard that hair care is a science? K18 Hair takes this seriously. K18 uses their patented K18Peptide in their hair products to repair hair from color, chemical, and heat damage.

One thing that sets K18 hair apart from other Shopify stores is their dedication to social proof. Seeing is believing, and they show their potential customers the before and after results from real customers – showing how the product works on people just like them.

Morphe Cosmetics

Morphe Cosmetics was born from artists and influencers in Los Angeles, 2008. Their clean and conscious beauty is completely vegan, and completely ethical to use.

Morphe Cosmetics uses their Shopify store for more than just regular eCommerce services. They also use it to host their blog. Their blog informs their customers about new products, trends in the beauty industry, and tutorials on how to use their products.

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