Taylor Simmons on November 25, 2024
Wanting to step up your eCommerce game, but you’re not sure where to start? Fyresite has your back. Here are what successful Shopify stores do that you aren’t (but should be).
Want to unlock your store’s full potential? Contact Fyresite to get started today.
Successful Stores Invest in Organic Marketing
Organic marketing and SEO sound daunting, and many merchants want to invest in paid growth so they can see results quicker and understand the KPIs and ROI.
And paid marketing certainly has its place. But it shouldn’t come at the expense of organic growth.
Organic marketing may take longer, but it leads to longer lasting results. The cost per lead from organic marketing can be up to half the cost per lead of paid marketing. It’s more cost effective, builds brand awareness and authority, and is online forever, not just the length of an ad campaign.
Successful Stores Put Time into Customer Retention
Did you know that it costs about 7x more to obtain a new customer than it is to retain a customer? And that loyal customers spend up to 67% more than new customers?
That’s why it’s so important to invest time into customer retention. Whether you use customer winback automations, leverage a loyalty program, or focus on optimizing your customer experience so they want to keep coming back, retaining customers costs less and leads to higher revenue. That’s a win-win!
Successful Stores Tell a Story
There’s so many retailers that sell the same or similar products. If you want customers to choose your brand over others, you have to make them care about you and your brand.
Tell them a story. Don’t tell them what you sell. Tell them who you are, what your mission is, and why they should choose you over any other brand. By sharing your story, you’re inviting your (potential) customers into your brand and building trust.
Successful Stores Use Omni-Channel Selling
Selling on one channel is so last year. Top stores are taking advantage of multiple channels to sell their products – and reach the audiences interested in buying them.
By expanding from your Shopify storefront to include other sales channels, such as social media selling, you’re reaching your audience where they’re at. This builds loyalty, brand recognition, conversions, and offers convenience for your customers.
Learn more about how using social media selling can boost your store performance.
Successful Stores Utilize Shopify Apps
Shopify has a robust app store, filled with apps created just for Shopify. With free and paid apps, it’s easy to find the best apps for your store.
Our tip? Work smarter, not harder. Leverage a few essential apps to make sure you’re getting the features you need without overwhelming your store, slowing your page speed load time.
What are essential apps? Here’s our list of our favorite Shopify apps, based on what we’ve learned from working with our clients.
Successful Stores Leverage Social Proof
Social proof is important for an eCommerce store. Like, really important. Whether it’s reviews, testimonials, or endorsements, people want to see social proof.
All product pages should have reviews. Be sure to add testimonials and share where your store has been featured (online or in print!) But whatever you do, don’t buy fake reviews. This could land you out of your customer’s favor and into legal trouble.
PS: want to know the best way to showcase reviews on your Shopify store? Check out our list here!
Successful Shopify Stores Partner With Top Agencies
A top store deserves a top agency. When you partner with Fyresite, you’re putting your store in the hands of a Shopify-approved agency. We work with you every step of the way, no matter where you’re at.
We offer designs, complete platform migrations, and convenient continuous improvement plans, with multiple tiers to help meet your individual needs.
Want to join the list of successful Shopify stores? You deserve a top agency. You deserve Fyresite. Contact us today to get started on a store worthy of your brand.